Smith and Brooks teamed up with Freemantle and George at Asda to launch a range of X Factor apparel for 2018. The range was initially launched in the top 33 Asda stores and on-line and aimed at 5-14 year olds. The launch was supported by in-store POS and heavy presence on social media. The products were worn by a number of the contestants including Acacia and Aaliyah who were one of the stand out acts in the live shows.

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Lynne Tooms, Senior Buying Director for George said, “we’re really excited to be launching our new George X Factor range. The X Factor is one of the most popular shows on TV and we’re really pleased to be offering our customers, and fans of the show, the chance to buy the perfect gift for Christmas.

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Artists discovered by the X Factor UK have sold more than 500 million
records worldwide making it the most successful show in history for finding chart superstars.


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