Smith & Brooks partnered with global toy giants, Hasbro on their first ever Nerf apparal range.
The range was designed for kids aged 6 to 14 across the UK.
The two exclusive ranges were sold in Tesco and Asda.
The ranges we were sold in Tesco and Asda across the UK.
Smith & Brooks designed and produced the clothing as well as the marketing content.
Both ranges sold out in two week for both Tesco and Asda.
Both ranges sold well in excess of expectations.
Most importantly, the Nerf brand was changed forever.