Smith & Brooks partnered with global toy giants, Hasbro on their first ever Nerf apparal range.
The range was designed for kids aged 6 to 14 across the UK. 
The two exclusive ranges were sold in Tesco and Asda. 

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The ranges we were sold in Tesco and Asda across the UK.
Smith & Brooks designed and produced the clothing as well as the marketing content. 

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The Results

Both ranges sold out in two week for both Tesco and Asda.
Both ranges sold well in excess of expectations.
Most importantly, the Nerf brand was changed forever.


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